Changing Behaviour Offline with Design Patterns
The web is expanding to the analog world via wearable computing, tangible & ambient media, digital signage, smart materials and augmented reality. For SXSW, I’m putting together a panel of technologists and marketers to analyse emerging design patterns and existing practices, and demonstrate how to drive behavioural change in the real world. (Your vote here would be helpful – so...
Read MoreIndustry Models: Design Secrets From The Fashion Business
As New Media matures, where will you stand? There are strong, underlying parallels between New Media and Fashion. Leading designers make decisions that trickle down through trends, standards, cannibalisation, commercial feedback and Agile-like processes. The fashion industry has already matured around these dynamics – what can we learn from it? Nicky Smyth, a design strategist with the BBC...
Read MoreHow To Prioritize Your Online Presence
To be effective with most things, you must spend your time where it matters most. Traditional design practices are drawn out and allow irrelevant details to take precedence over entrepreneurial values, like speed to market. Why is Iterative Design better? Consider this simple example. Recently, I was helping my friend set up her website. She’s an artist and illustrator, and was...
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