We help you devise highly-targeted campaigns and promotions that will increase your revenue by focusing on up-selling, ancillary revenue and guest satisfaction.
Why is In-hotel Marketing so important?
A hotel’s marketing plan is often focused on promoting the business ´outside the building.´ This leaves in-hotel opportunities unexploited, and up-sell and ancillary revenue on the table. In most cases, a day or two of analysis can deliver highly-targeted in-hotel marketing campaigns using digital signage, posters and special offers, with significant increases in profit.
You will be able to focus on specific guests segments, taking full advantage of your guest mix. Not only does this increase RevPAR, it increases guest satisfaction by showing them that you’re in touch with their needs. They’ll get the message that you will cater to their comforts and requirements, and they’ll think of you as so much more than a building with rooms and beds.
In hotel marketing can be delivered in-room and in public places, in a number of formats:
In RoomBrochures |
Public spacesOffers and promotions |
Guest Feedback
The key driver behind many of these solutions is the need to solicit direct feedback from your guests. This is a recognised method of understanding your customer, and the more you understand them, the more satisfaction you can give them, making all their stays memorable ones.
Stay Connected has considerable experience with feedback systems, much of which comes from work with Government 2.0 and direct democracy partners. This first-hand knowledge keeps your costs to a minimum, and gives you valuable feedback almost immediately, which translates into better decision making and higher-yielding investments.