Changing Behaviour Offline with Design Patterns

The web is expanding to the analog world via wearable computing, tangible & ambient media, digital signage, smart materials and augmented reality. For SXSW, I’m putting together a panel of technologists and marketers to analyse  emerging design patterns and existing practices, and demonstrate how to drive behavioural change in the real world. (Your vote here would be helpful – so please give us a thumbs up!)

If you work with ubiquitous computing, digital signage, out-of-home media, or any variant of the Analog Web, you’ll learn techniques and design patterns that will help with your work now, and get you thinking about where our work will change in the future.

We’ll be covering the following questions:

1. How does our environment affect our memories?
2. How can design patterns improve traffic control, yield management and peak load issues in the real world?
3. Which social media marketing techniques will be applicable in mass advertising campaigns?
4. How will ambient media & time-shifting behaviour change the requirements for creative briefs? How can social cues be shifted through time and space to drive collective behaviour?
5. How will face recognition make digital signage campaigns more measurable than online marketing?
6. How are consumers’ emotional relationships with objects changing, and how can we create stronger calls to action using computer-identifiable objects?
7. How have user-centered design principles been used to change our attitudes and beliefs?
8. How can environmental control have a greater impact on people’s behaviour than overt messaging?
9. As public spaces expose APIs and people gain greater control of their environments, how will public landscapes change?
10. How do we prioritise? Which information presentation techniques drive the most behavioural change? How can we better determine which behaviours we want to change?

We need your votes to make this happen, so if this topic interests you, please vote for us.