We stay focused on values that improve your business, and help you to find quick wins. Iterative Design reduces risks and costs, and keeps projects tightly focused on what works. It allows you to get higher return from your investment, since projects stay small until they show return.
So how does Iterative Design work?
Simply put, we sit down with you to consider your goals and list the options available. We choose the ones that are likely to gain traction, easy to build and easy to test. We spend a maximum of 2-3 weeks devloping, then deploy the solution to gain real feedback. This feedback feeds into the next discussion and the process continues with the benefit of that knowledge.
Reduced Risk
If an option is complex or expensive, we reduce it to a simpler project that will test our core assumptions. This reduces risk, as we’re able to test assumptions without a larger investment. It also helps keep the project tightly aligned with your business and customer goals, as feedback from the latest iteration is always available.
Broader Scope
This process also gives your broader scope for your budget. Since assumptions are tested early, it allows remaining budget to be saved for other projects, giving you more for your money.
Flexibility
The quick cycles of Iterative Design allows us to adjust to rapidly changing environments.
Comparison To Standard Design
Standard Design (aka Waterfall) |
Iterative Design |
|
| Risk Exposure | Higher due to assumptions, but managed through initial research. | Reduced to prototype. |
| Cost |
High. Costs are determined in advance. | Low. Cost / benefit is considered at every sprint. |
| Return on Investment | Dependent on assumptions. | High. Subject to continuous measurement. |